In this latest edition of the Q&A series, here is a question from Randall:
We have a client that has asked if they can place an ad in our network and include a 1×1 tracking pixel for third party verification of delivery.
Is this something that can be done in Revive Adserver? If not, is there a way to utilize third party ad server tags in Revive Adserver , so that you would load the ad tags in the system rather than the ad itself?
Yes, this is possible. Revive Adserver has a nice feature that allows you to send additional HTML code along with the ad itself. This can be used to include a third-party pixel for ad delivery verification, but that’s just one of the scenarios.